Calgary's new brand celebrates blue skies

There's a new brand in Calgary and it's looking up.

“Blue Sky City” was unveiled as the city's new identity after nearly two years of work and consultation with 129 organizations across 26 sectors.

“It's time to tell our story or let others tell us. A strong, authentic and aspirational brand supports long-term growth and aligns us with a shared vision for the future,” said Brad Parry, President and CEO. Calgary Economic Development (CED).

The new brand was released on Wednesday as part of CED's Community 2024 report.

The Blue Sky City represents Calgary's more than 330 days of sunshine each year and tells the story of “a city of blue sky thinking and innovation, a place of unexpected opportunity and a meeting place of peoples, places, places.” cultures and ideas collide,” the CED report said.

Members of various community groups including Tourism Calgary, Calgary Stampede, Calgary Chamber of Commerce and Newcomers Centre, Calgary Arts Development and more. was ready to announce a new brand.

“As a growing city, we wanted to better understand how Calgarians see our city and what resonates with them about who our city is and how we can better tell that story together,” said Cindy Adi, CEO of Tourism Calgary. .

Calgary has a refreshed brand that better represents its business community and people of all ages, ethnicities, genders and sexual orientations, the brand release added.

The Blue Sky City branding logo will be unveiled in the coming months.

As part of its report to the community, CED said it created or retained more than 7,000 jobs and attracted more than $734 million in investment in 2023.

The report lists more than 60 venture capital deals worth $501 million last year.