2024 – Long live Marie-Claude in the bra!

A few things struck me when I saw Marie-Claude Barrett wearing a bra, bare stomach and a smile on her lips for her underwear (and self-esteem) ad campaign.

1) Here is a woman who is not afraid to show herself naked (in every sense of the word).

2) This is where a woman promotes substance and mentality.

3) Here is a woman who gives the middle finger to the judgment of others and …

4) Here's a woman doing something I would never do!

Released, delivered

Of course, Andreanne Gaultier's photo titled “Let's free ourselves from invisible labels” was taken as part of the lingerie brand's advertising campaign (Lingerie Emma, ​​by Emma Dunn). Of course, this is a marketing move! But instead of creating a campaign with only celery-fed supermodels, Emma chose to feature real women taking charge.

In addition to Marie-Claude Barrett, we see Lulu Hughes, Kim Richardson and Saskia Tuot (in bra and suspender belt!).

It's amazing how happy and happy these women look. Dare I say “freedom”? It's like they're free from judgment (or weight judgment), free from criticism, and free.

The smiles on their faces! It's almost childlike joy! This creates a newfound self-confidence. It's great to replace what people say with I don't care.

In an interview with QUB (radio and television) last week, Marie-Claude told me how simple life is. So it needed a good reason for it to open like this! And it's true that this widely circulated photo is for a good cause. Let go of the many labels we attach to women that we don't use. “You are too emotional”, “You are too ambitious”, “You are not feminine enough”, “You are too authoritarian”, “You are hysterical”, “You are too old”.

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It is not for nothing that Ingrid Falaise wrote on the “Underwear Emma” Instagram account: “Bravo bravo bravo! This is important and necessary. I applaud Emma's initiative and the power of your message.

This self-affirmation campaign encourages us to ask ourselves, “What is stopping me from being who I am?”

Why do we spend hundreds of dollars to camouflage, blur, cover up our little imperfections, gray hairs, wrinkles, folds, blemishes, scars, nail polish?

Not all of us can afford to be photographed in a bra or a suspender belt for the whole planet to see us for who we are. But the next time someone says “you too…” we can salt it. We will always be “too much” for the “not enough”.