Loblaws is trying to get rid of the Toronto-made parody merchandise, which reflects its high price tag

The Toronto-based artist has brought attention to companies that many believe are failing their customers.

Loblaw Companies Ltd. Christopher Lam, whose fake Metrolinx merchandise went viral before the transit agency forced him to change his design asked to stop production of a clothing line aimed at the food giant.

Torontonians love this Metrostinx merchandise that Metrolinx tried to shut down🤭https://t.co/IqubAXJ3Mn #Metrolinx #Metrostinx

— blogTO (@blogTO) January 6, 2024

Like his “Metrostinx” t-shirts, mugs and tote bags, Lam's Loblaws-themed motifs use a modified version of the retailer's logo to read “Roblaw $,” an obvious reference to the sky-high prices customers pay at the store. for months there was panic.

(Even better, Lam has rewritten the brand's slogan, “Living Well” to “Living Hungry,” which may be more consumer-friendly.)

Unfortunately for the artist and his fans, Loblaw reps stepped in and told him the redesigned logo was too close to their heart.

On today's episode of What Big Canadian Corporation Is After Me Today, we have Loblaws say that my Roblaws shirt infringes on their intellectual property…unless their slogan is “Live Life Hungry” and their logo is a gun and a grocery basket. I'm not sure if it's going to last,” Lam wrote in the Weird Toronto Facebook group on Wednesday.

“Loblavs are atrocious, you should send me a direct message if you want… by all means, drag the evil corporations that hurt the public!”

Lam's post about Loblaw trying to rip off his design got a lot of action on the Toronto Weird Facebook group.

As of Wednesday, Loblaw has successfully removed the dresses from Lam's Etsy platform.

However, he managed to solve the same problem with Metrolinx by changing the logo again, so there may still be hope for those who want to see a continuation of Roblaws products.

In the meantime, Lam sells his stock directly, including at local markets like the upcoming Toronto Dark Art Market in Parkdale on Saturday.

“Everyone has been very supportive of the work… I love seeing them in the wild and it's popularized the phrase,” he told blogTO last month about his various designs.

He said he plans to continue creating and selling new items to obligate incompetent corporations and agencies.