After success, Lobiko expands the partnership with Calgary

Six months into working with Lobyco, the regional grocery company doubled down on its loyalty program to add to the brand ecosystem and support its patronage program.

COPENHAGEN, Denmark, May 21, 2024–(BUSINESS WIRE)–Lobyco, a global leader in food loyalty programs, today announced the expansion of its relationship with Calgary Co-op, one of the largest retail cooperatives in North America. Following the success of its revamped loyalty program and the launch of its exclusive member app, the category has expanded to include the cross-brand ecosystem and support its patronage program.

“We couldn't be happier with the success of the Calgary co-op,” said Lobyco Chief Commercial Officer Anders Mittag. “From the beginning of our relationship, we know there is significant potential for a comprehensive loyalty program that can delight customers through digital engagement and gamification. We are excited to be working with North American businesses and excited for what's to come.”

Lobyco's work with Calgary Co-op began in September 2023 with a customer loyalty program. Through an easy-to-use mobile app, Calgary Co-op members receive personalized offers based on their purchase history and can play games to find free or deeply discounted items. While in store, customers can use the app to earn Calgary Co-op Bonus Cash on select items, review their digital shopping lists, complete checkout and view their receipt.

Since launching the app and loyalty program, Calgary Co-op has seen more than 100,000 members download and use the app regularly, as well as a significant increase in its acquisition of new members. This success led Calgary Co-op to expand its program with Lobyco.

Calgary Co-op's expanded deal includes a brand ecosystem of retail locations across five categories, including: grocery, fuel, pharmacy, liquor, home health and cannabis.

Customers become members of the Calgary Co-op by purchasing a membership for $1. Through Calgary Co-op's patronage program, customers receive a portion of Calgary Co-op's profits each year in cash and stock, proportional to what they spend in the business' various retail areas. Customers can also track their projected revenue sharing progress throughout the year through the mobile app and receive the previous year's patronage in the app at the beginning of each year.

“The Lobyco team worked hands-on from the ground up to develop, launch, and add new improvements to the app,” said Ken Keelor, CEO of Calgary Co-op. “They understood the unique needs of our co-op members, as well as a great opportunity to update our membership program and launch an app that would change the way we pay for patronage and improve the shopping experience for our members. Our journey has just begun and we appreciate their partnership.”

The story continues

The Calgary co-op's tremendous success is emblematic of Lobyco's winning recipe for customer loyalty, characterized by seamless digital experiences, deep personalization and engaging gamification.

To hear firsthand how Lobyco and Calgary Co-op are transforming customer relationships, visit Lobyco at Shoptalk in Barcelona June 3-5 (booth # Q42).

About Lobyco:

Lobyco creates attractive loyalty, promotional and payment offers for retailers worldwide. The company's versatile and valuable set of marketing tools enables targeted and personalized customer engagement that unlocks superior experiences that keep shoppers coming back for more. Lobyco's solutions are enriched with gamification, continuity and self-checkout, ensuring that the customer is at the center of the relationship. With grocery customers in North America, EMEA and APAC, Lobyco is precisely tailored to work with grocery stores, increase share of wallet and unlock new revenue streams.

Check out the original version on businesswire.com: https://www.businesswire.com/news/home/20240521064054/kz/

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