Parker: My-eforce uses technology to take care of the workforce

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Brennan Lewis had a bright idea to help law enforcement officers recover stolen property using surveillance devices. GPS receivers placed on cars and other valuable assets share codes with police organizations in Canada and the US, prompting law enforcement to act quickly to return them to their owners.

The success of the trials made Lewis toy with another idea, using technology to become more important in caring for people.

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Realizing he needed help, he called Justin Barber, whom he had met and admired in the beer business.

Lewis earned a Bachelor of Management in Economics and Marketing from the University of Lethbridge and worked in the oil and gas sector in Calgary. He said he didn't like his job, and when he was laid off at the factory, he decided to take a break and started delivering beer to bars and restaurants in the city center.

It was there that he met Barber, who had started a career in sales after earning a Bachelor of Applied Justice at Mount Royal University with the idea of ​​joining the police force, but had to abandon the idea after failing a test for color blindness.

He joined the Big Rock sales team for nearly four years before accepting a similar position at Wild Rose Brewery. As director of sales and business development, he and his team were responsible for $10 million in revenue. When Wild Rose was acquired by Sleeman Brewery, Barber was asked to stay on and took on the role of District Sales Manager. But after he explained his new proposition, he got the chance to join Lewis and they became the founders of my-eforce.

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There are security companies that monitor employees wherever they are, but Lewis realized that no one can monitor their health, let alone how they feel in the field. His idea was to try to determine their current state of health and he could do this by using smartwatches.

An innovative, sophisticated, cloud-based software ecosystem was developed that analyzes a person's location and vital signs directly from a smartwatch, triggering an alert when help is needed after consulting with a local cardiac specialist to understand the needs.

My-eforce connects the employee's health status as they perform their daily tasks, providing fast responses with real-time accuracy and clarity. Combining active and passive monitoring technologies, my-eforce automates the seamless capture and interpretation of critical events.

Of course, the software had to be compatible with smartwatches from different brands, and after consulting with Apple, Google, Fitbit and Samsung, they were all approved and partnered. They explained that this is the first time a third party has asked to use their hardware – trailblazers.

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My-eforce has its own software engineers, as well as external Calgary contractors and a strong local team of consultants representing the medical, security, technology and sales sectors.

Customers use their own teams to monitor their remote workers, or use a third-party hub to keep in touch with employees, with a choice of smart watches connected to the system.

My-eforce is gaining rapid adoption in Canada and the US, and the Calgary company has purchasing and distribution partners and customers in the UK, Australia and New Zealand, and is working to build relationships in the Asia-Pacific region.

CEO Lewis and CRO Barber maintain security to ensure workers get home.

Notes:

The Canadian Council for the Americas Alberta (CCA) will host its annual CCA Americas Breakfast on June 11, with the support of the Global Energy Show and its government partners, Global Affairs Canada and the Government of Alberta. The theme of the breakfast is Responsible Energy Production in America, which will be held in the Junior Ballroom of the new BMO Center at Stampede Park. It will discuss the various aspects facing responsible energy production involving NOCs, operators, the private sector and government agencies, including traditional sources such as oil and gas and new sources such as hydrogen.

David Parker appears regularly on The News. Read his columns online at calgaryherald.com/business. He can be reached at 403-830-4622.

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