Happy Belly's Yolk Breakfast has signed a three-unit franchise agreement in Calgary, Alberta.

Toronto, Ontario–(Newsfile Corp. – April 16, 2024) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading emerging food consolidator, is pleased to announce that brands signed on April 15^th, 2024, is our second multi-unit franchise agreement for Yolks Breakfast (“Yolks”) to develop three (3) full-service restaurants in Calgary, Alberta. Yolks is a boutique restaurant brand serving delicious brunch, brunch and lunch in the Vancouver area.

Yolk Breakfast

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“The breakfast sector is one of the most dynamic and fast-growing verticals in the restaurant industry, and Happy Belly is perfectly positioned to capitalize on this opportunity. Today's announcement marks another step forward in our expansion strategy for Yellows as we continue to add our breakfast brand to our into an accelerated franchise system, leveraging our asset-light strategy and capitalizing on the strong interest and inquiries from potential franchisees,” said Sean Black, Happy Belly's Chief Investment Officer.

“With the addition of these (3) multi-unit agreements, we have reached a total of eight (8) units that we have committed to franchise in less than three (3) months since we completed the acquisition of Yolks. As progress continues, we look forward to continuing our franchise initiative. we expect the new franchise locations to contribute to the company's overall revenue and earnings.

“Calgary has been the beachhead for our past successes Extreme Brandz & Crave It Restaurant Group. We still have many networks and relationships to help grow and accelerate our brands, so it makes perfect sense to replicate that success formula. The city of Calgary continues to grow at an impressive rate and has a dense population and demographic expands the brand's reach in the region, giving us greater in-store opportunities, as well as our asset-light franchising model An integral part of our entire network of restaurant brands, we are committed to increasing asset value through disciplined organic growth initiatives.

“Our Accelerated Franchise Program has been delivering results on a consistent and repeatable basis for over a year, achieving 48 signed commitments out of 275 new franchise units under contract across our portfolio of brands in both Canada and the US.

The story continues

“Our vision has always been to focus on the development and growth of emerging brands in the food sector. Yolks Breakfast is an active acquisition by Happy Belly Food Group and our franchise program is expected to deliver new franchise locations. Drive Happy Belly's top and bottom line profitability” .

See Franchise Questions www.happybellyfg.com/franchise-with-us/ or contact us [email protected].

Yellow is about breakfast
Chef Steve Ewing is a strong believer in breakfast – it's his favorite meal of the day – so it's very important to him and he puts so much care and effort into his menu. Not only are the eggs free-range, the bacon is local, and the hollandaise is not a fast-food option, but the real deal, just a quick whisk from le Cordon Bleu. Even the Dijon is homemade!

About the Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) is a leading consolidator of emerging food brands.

Happy belly

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Happy Belly Food Group
Shawn Moniz
Founder, chief executive director

FOR MORE INFORMATION, VISIT:

www.happybellyfg.com or email [email protected]
If you would like to contact us, please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its regulatory services provider (as that term is defined in the policies of the Canadian Securities Exchange) assumes responsibility for the adequacy or accuracy of this press release prepared by management.

Caution Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, constitute “forward-looking information” with respect to the Company within the meaning of applicable securities laws. Forward-looking information is often described by words such as “plan,” “expect,” “project,” “intend,” “believe,” “anticipate,” “estimate,” or statements about certain events or circumstances. “may” or “may” include the future performance of Happy Belly and its subsidiaries. Forward-looking statements are based on judgments and estimates as of the date the statements are made and are subject to various risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. statements. Forward-looking information is subject to inherent uncertainty, including factors beyond the Company's control. There can be no assurance that Happy Belly's business plans described in this news release will be implemented on the terms or in the timeframe described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions change, except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company, its business and affairs, readers should refer to the Company's management's discussion and analysis and other Canadian securities regulatory filings. www.sedarplus.ca.

To view the original version of this press release, please visit https://www.newsfilecorp.com/release/205657.