Canada's Lululemon clothing for the Paris Olympics was unveiled in Toronto

Barrel athlete Alison Levine was impressed with the look of the Canadian team for Paris. The functionality of the clothes really impressed him.

Lululemon unveiled its collection for the Summer Olympics and Paralympics at the Liberty Grand entertainment complex on Tuesday. Athletes made a variety of choices on the catwalk, during the opening and closing ceremonies, during media interviews and during a fashion show that showcased what they would wear in everyday life in France.

Levin said of the collection, “I would say classic yet quintessentially Canadian with a touch of elegance and beauty.

This is the first Summer Games for Vancouver-based Lululemon since becoming an outfitter for the Canadian Olympic and Paralympic Committees ahead of the 2022 Beijing Winter Games.

Unlike some of the more unusual sets over the years, there were no cowboy hats, berets or Canadian tuxedos on display.

A few colorful designs that focus on a simple and sporty mood ensure playfulness. Red and white provided the base, but different colors worked in using what Lululemon called modern silhouettes and Canadian-inspired prints.

“It's very Canadian, I think they nailed it,” said diver Nathan Tsombor-Murray. “They had all the right colors: red, white, black and a little purple. I think they did a really good job with the design.”

The kit also includes features such as magnetic closure zippers, pull tabs and tactile sensor guides to support different body types and abilities.

Levine, who is preparing for her third Paralympics, said she first participated in focus group discussions about the kit two years ago.

“I'm wearing pants with features that I told Lululemon are important for wheelchair users, and here I am (a few) months from now, actually wearing them,” she said. “I feel heard, understood, and most importantly, comfortable.”

About 200 people attended the proceedings, which began with a flashy presentation complete with multi-screen video boards. Canadian swimmer Benoit Huot – winner of 20 Paralympic medals – and retired women's soccer goalkeeper Stephanie Labbe served as hosts.

Lululemon's deal runs through the 2028 games in Los Angeles. Hudson's Bay's 16-year run as a Canadian outfit ends after the 2021 Tokyo Summer Games.

Some pieces from the new collection will be available for purchase on Lululemon's website on Tuesday, one day before the in-store releases. The vented bomber in the showcase was $398, the convertible jacket was $248, and the convertible pants were $198.

Among some other items: a sheer hooded jacket for $188, a button-down shirt for $98, and high-waisted shorts for $68.

“What's amazing is how much attention Lululemon has paid to detail,” said COC CEO David Shoemaker. “It's not just fit, it's not just function, it's fabrics and tapestries.

“It all comes together wonderfully.”

Lululemon said it conducted product testing and feedback sessions with 19 Canadian athletes from 14 different sports while developing the kit.

“What makes me most proud is not just the beautiful collection, but the innovation and authenticity of working with them through relationships and creating innovative solutions with their input,” said Lululemon CEO Calvin McDonald.

The Olympics are scheduled from July 26 to August 11. The Paralympics will be held from August 28 to September. 8.

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