Astral will continue its promotional partnership with the Montreal Transit Agency

Out-of-home (OOH) solutions provider Astral has renewed its long-standing exclusive partnership with subsidiary Transgesco, which manages advertising operations for Societe de Transport de Montreal (STM). Photo courtesy of Bell Media

Out-of-home (OOH) solutions provider Astral has renewed its long-standing exclusive partnership with subsidiary Transgesco, which manages advertising operations for Societe de Transport de Montreal (STM).

For more than 30 years, the three companies have shared the goal of delivering innovative and engaging OOH, digital out-of-home (DOOH) and user experiences in STM's unique advertising medium, such as bus wraps, static images and digital images. murals.

As part of the agreement, Astral will launch new digital and static products across the network in the coming years. This long-term deal aims to further strengthen the company's commitment to its Montreal advertising presence, as well as provide advertisers with true coast-to-coast opportunities.

“We are delighted to begin another exciting chapter of our collaboration with Transgesco and STM,” says Farshad Kajouii, General Manager of OOH and Business Development at Bell Media, current owner of Astral. “This renewed partnership is a testament to Astral and STM's strong relationship built on trust over the years and unwavering commitment to innovative out-of-home solutions for advertisers.”