MEDIA TIPS: OWN.CANCER Campaign “Bringing Hope” Through Activations During OWN.CANCER Week

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Calgary landmarks are lit up in yellow for the OWN.CANCER campaign

CALGARY, Alberta, April 16, 2024 (GLOBE NEWSWIRE) —

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WHAT:

As the City of Calgary recognizes April 18-24, 2024 as OWN.CANCER Week, the Alberta Cancer Foundation, Alberta Health Services and the University of Calgary will host a number of exciting activations and initiatives across the city to support OWN.CANCER's fundraising goal. $250 million for the Arthur JE Children's Comprehensive Cancer Center, which will open in the fall of 2024.

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Media are invited to Deliver Hope on April 19, 2024 at 12:30 p.m. on Bay Court at the CF Chinook Center. This activation will feature a room-sized Amazon-like box that community members can interact with to learn more about Arthur the Child. This activation will last until April 21, 2024 at 9:00 PM

Additionally, in honor of OWN.CANCER Week, the Reconciliation Bridge and Calgary Tower will be lit up in yellow to raise awareness of the campaign. Also, $5 from every ticket purchased for the April 18 Calgary Flames home game through the OWN.CANCER website will support the campaign.

WHEN:

Delivering hope
Friday, April 19, 2024
12:30-21:00
OWN.CANCER will have a life-size Amazon box aimed at “Bringing Hope” to raise awareness for the Arthur JE Children's Cancer Center.

• Alberta Cancer Foundation representatives may be available upon request

A prominent sign lit up
As part of Calgary's OWN.CANCER week, several local landmarks will light up in yellow for the OWN.CANCER campaign, including:

• Bridge of Reconciliation – Sunday, April 21, 2024
• Calgary Tower – Tuesday, April 23, 2024

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Calgary Flames – April 18 home game
$5 from every Calgary Flames home game ticket purchased here will support the OWN.CANCER campaign.

WHERE:

Delivering hope
Bay Court – CF Chinook Mall
6455 McLeod Trail, Calgary, AB T2H 0K8

RSVP:

No later than Friday, April 19, 2024 at 9:00 a.m. (MT), Media RSVPs are requested for the “Delivery of Hope” activation. You can also customize free photos and videos.

Media contact and response:
Rebecca Hurl
Brookline Public Relations, Inc.
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d55196fd-ea20-4632-9a2c-f12c105eb117.

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