Astral renews long-standing advertising partnership with Montreal's STM

Astral, the out-of-home advertising division of Bell Media, announced Wednesday that it has renewed its existing exclusive advertising partnership with Transgesco, a subsidiary that manages advertising operations for the city's public transit agency, Société de Transport de Montréal (STM).

As part of the agreement, Astral will launch new digital and static products on the STM transport network, which includes buses and the metro underground transit system, in the coming years, according to a press release.

“For more than 30 years, the partnership between Astral, STM and Transgesco has focused on the mutual goal of delivering an engaging user experience through innovative (out-of-home), (digital out-of-home) and multiple activations. Bus wraps, static painting and digital murals in STM's unique advertising environment,” the statement said.

“We are delighted to begin another exciting chapter of our collaboration with Transgesco and STM,” said Farshad Kajuii, General Manager, Business Development, OOH and Bell Media. “This renewed partnership is a testament to Astral and STM's strong relationship built on trust over the years and unwavering commitment to innovative out-of-home solutions for advertisers.”