SHEIN has unveiled a fashion-focused streetcar campaign in downtown Toronto

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The global fashion store is transforming Toronto's streetcars, offering passengers the chance to win exclusive discounts and prizes.

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Toronto, April 09, 2024 (GLOBE NEWSWIRE) — Global fashion retailer SHEIN has launched an eye-catching floral tram campaign in Toronto. The decorated tram will tour the city until May 10, 2024. Known for chic yet accessible styles, SHEIN brings fashion directly to passengers with this cherry blossom-themed mobile display.

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Moving into spring, SHEIN transforms the iconic Toronto streetcar into a moving billboard that captures the city's attention with the latest styles. Vibrant visuals from SHEIN's Spring/Summer 2024 collections adorn the exterior and interior, immersing passengers in luxurious designs. Inside promotions include a special discount for new customers with an additional 15% discount. Passengers can scan the QR codes displayed on the tram to instantly access this offer on their first SHEIN order.

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The SS24 collection continues to feature the evoluSHEIN line, available exclusively at SHEIN. This collection offers eco-friendly clothing and accessories for consumers looking for on-trend sustainable fashion. The evoluSHEIN range includes stylish pieces for women, men and children, so everyone can enjoy these environmentally responsible styles.

Walking through downtown Toronto every day, the decorated SHEIN streetcar promises to be an unforgettable part of the landscape. Passengers are encouraged to spot and take photos of the fashionable fleet for a chance to win prizes. By tagging @shein_ca on Instagram with #SHEINintoSpring and #SHEINCanada, lucky fans can enter a $100 SHEIN gift card each. Selected posts may also be featured on SHEIN's social media channels.

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SHEIN is also excited to announce its first pop-up store in Vancouver, creating moments to celebrate spring with its West Coast customers. Fashion lovers and shoppers will have the opportunity to experience SHEIN's extensive collections in person from April 11th to April 14th at 804 Granville St near Pacific Center. A collection of pop-up shops for interested visitors event page.

With an array of exciting events planned throughout the year, SHEIN is set to provide a year of unforgettable experiences and great opportunities for SHEINers across the country to connect more deeply with the brand.

About SHANE
SHEIN is a global fashion and lifestyle e-tailer dedicated to making fashion beauty accessible to everyone. The brand uses on-demand manufacturing technology to connect suppliers to its flexible supply chain, reducing inventory waste and enabling a variety of affordable products to be delivered to customers around the world. In April 2022, the company announced evoluSHEIN, a purpose-driven collection made from premium materials like recycled polyester and forest-friendly viscose. SHEIN reaches customers in over 150 countries from its global offices. To learn more about SHEIN Canada, visit here ca.shein.com.

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About evoluSHEIN
evoluSHEIN is SHEIN's purpose-driven collection, size-inclusive and made with responsibly sourced materials. She works to contribute to a more meaningful fashion ecosystem through Vital Voices, a leading international nonprofit that invests in women leaders who help solve the world's biggest challenges, including gender-based violence, the climate crisis, economic inequality, and supports women's empowerment projects. and so on. Made from 100% certified recycled materials such as recycled polyester and forest-friendly viscose, the line is an affordable option for consumers looking to make a positive impact in their product choices.

Campaign Microsite | https://onelink.shein.com/1/3hzwqxcd9xwx

Instagram | @shein_ca

TikTok | @sheinca_

#SHEINIntoSpring

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• SHANE tram
• SHANE tram

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